ANOTHER PUBLIC SERVICE ANNOUNCEMENT FROM $HEEP CITY

July 22, 2010 – 10:56 am


Click on the graphic to watch the video.

This video, A Girl’s Hope, was made by Think Family, a part of the $ingapore government’s National Family Council. It has been seen on television and cable TV since the middle of July. The reference to YOG, Youth Olympic Games, near the end refers to $ingapore hosting the games from August 14 to 26, 2010. The National Family Council and YOG are under the Ministry for Community Development, Youth and Sports.

We invite readers to give their opinion on what message the video delivers. Click on the graphic above to watch the video. All comments will receive a free pass to unofficial live music.

  1. 26 Responses to “ANOTHER PUBLIC SERVICE ANNOUNCEMENT FROM $HEEP CITY”

  2. even though a youth may not be able to participate in the youth olympic games does not mean they can not live vicariously through those that do.

    By g spider on Jul 22, 2010

  3. For me, the message of the video is, no matter what our may be, all can support an activity such the Youth Olympic games. Our moral and spiritual support is also important, if it`s given with the best our hearts can provide.

    By Boschini on Jul 22, 2010

  4. awful

    By Len37 on Jul 22, 2010

  5. you arer all missing it
    SHE CANNOT HAVE HER OWN HOPES AND DREAMS BECAUSE SHE IS BLIND…. and so are many of you!!!

    By Len37 on Jul 22, 2010

  6. Blind People CAN have hopes and Dreams because they see with their Heart.Much better than most people in the World.

    By carlo on Jul 22, 2010

  7. While it is not evident to others, I have no vision in one eye. As a kid entering high school this kept me from pursuing certain dream jobs and related fields and kept me out of the military. What made this all the more disappointing was finding out that it was discovered too late for correction. I can drive and do nearly everything a fully sighted person can except experience 3-d images. I don’t blame my parents but the truth is that they simply lacked the tools that could have changed my life.

    I think this video is trying to convey the message that parents, and other family members (why not everyone?) need to work with young dreamers to reach their dreams and build strong hopes goals, and beliefs that they can achieve and accomplish many things even though they are different.

    It’s not easy for a child who is different from the rest to understand or share their feelings about being different and certainly how to accept their limitations, or how to process the way they are treated by normal people.

    In an age where technology is rapidly advancing, families, children and people need to know that hope does exists, and there are currently many means for helping to lead a somewhat normal life. Whether it’s a physical or mental difference children need tools and resources to learn to live as or with challenged individuals so they do not grow up feeling worthless.

    As the civilized nations of the world are engrossed with bottom lines, nuclear arms, failing economies, what actor is sleeping with which actress, or adopting from a 3rd world country, or having children out of wedlock, there’s nothing wrong with building and sharing some traditional family values.

    Three Cheers for The Family Council.

    By undead on Jul 23, 2010

  8. I don’t see anything wrong with this message. Yes, the girl appears to be blind - so what. Maybe in large audiences she can enjoy a special sensory experience that sighted people are not able to sense due to our overloads of visual and other sensory data? She expresses her hopes in wanting to be at an event arranged for all youth. And three cheers for an organization willing to have a blind young girl as a spokesperson. There is no need to be cynical about this advertisement. Would you prefer to only see humans on TV / youtube with your same limitations?

    By Christo on Jul 23, 2010

  9. Nice how Mother says “Hope is something you can’t see.”

    That’s a pretty insensitive way to describe hope to a blind child, because, let’s face it, that describes everything for her.

    By JonathanS on Jul 23, 2010

  10. I beg to differ Jonathan.

    Maybe the message was lost in translation? I read “don’t worry sweetie you don’t have to SEE hope to have it. You can have all the hope you want, and that may be more than the other kids who can see”?

    By undead on Jul 23, 2010

  11. I thought Hope was the thing with Feathers. At least that’s what Emily Dickinson said…

    By Jaxson13 on Jul 23, 2010

  12. Talk about Blind Faith….

    By Jaxson13 on Jul 23, 2010

  13. Everyone can and should have hope. Just because you are blind does not mean you can not have hopes and dreams. If you think that, then you are relegating them and everyone who is not “normal” to be a second class citizen. We can all live a good life - we just need our dreams.

    By Graham on Jul 23, 2010

  14. Wow it made me cry, I am now having issues with blindness so having someone tell me what color the sky is today is nice, i never thought of a blue sky standing for hope. I’m a lucky one i had my site at one time so remembering colors is a joy.

    By Bootleg - Steve Yeaton on Jul 23, 2010

  15. Inclusivity

    By Peter Nixon on Jul 24, 2010

  16. Ah… It is simple. You have to be blind to imagine there is any hope to be found in Singapore!

    Did I get it right?

    By tk on Jul 24, 2010

  17. Why does the little girl have to feel the hopes and dreams of the kids participating in YOG, can’t she have her own hopes and dreams? It has the appearance of being inclusive of the disadvantaged (or whatever the current accepted term is) but the takeaway is that they are excluded.

    By Ian M on Jul 24, 2010

  18. Not being familiar with Singapore, it’s difficult to understand what the commercial is trying to accomplish. Was it generated to spread awareness of the games or is this a government production that has no resemblence to the reality of living conditions in Singapore.

    By leon hluchota on Jul 24, 2010

  19. The little girl simple wants to live her life. She seems to not be hindered because of her disablility. So the message could be don’t let disabilities keep you from living your life.

    By Phil Errup on Jul 25, 2010

  20. I am also conflicted by this commercial. Mostly because I don’t know what it’s supposed to be promoting. They make a big deal out of the YOG, but never give any dates, locations or other info. The blatant pulling on my heartstrings was not appreciated, either. Is it supposed to be a “families with special-needs kids” support spot? Dunno. It seems to be going all over the place with no real focus. And the end card - “Family”. What’s up with that? Are things so bad in SIN that people need TV commercials to tell them how to treat their children? I’ve been there many many times and never saw anything that would warrant such a heavy-handed public service announcement. Much more going on beneath the surface?

    By Golgo Hakase on Jul 25, 2010

  21. Its a nice video. Despite we have sicknesses, problems etc. we have hope and feelings, even when we can not see or feel or be there. Our heart is there. And i like the mother. she does not say “you can not go, you are blind. live your blind live.” no, it encourage them with the fullfilling of their daughters wish. Nice clip. Thnx.

    By emanuel on Jul 25, 2010

  22. Well, it’s a bit strange how millions of peoples all over the world, blind or not, young or old, are having the same dreams in common… A very emotional clip which, for some reason and who knows why, makes me think of Bruce Springsteen’s “Reason To Believe”.

    But the thing about Hope… How frightening would it be to discover that Hope is not something we can’t see, but… something WE DON’T WANT TO SEE…?!?!

    Brrr…

    By Serge Zéni on Jul 27, 2010

  23. Wow, I hate hate hate that video.

    I can picture men with rifles, just off camera, telling the two actors that if they don’t say the lines right they will be punished.

    I don’t believe this advertisement for the Youth Games is sincere at all. It smacks of government propaganda to me.

    As an American, I am surrounded by advertising and commercials. I hate it because so many of them are full of lies, telling people they need unimportant things. Seeing a government advertisement is even worse, because it means the government is trying to change or control how people think.

    What the hell does “Blue is the color of hope” mean, anyway?

    By psykomyko on Jul 29, 2010

  24. Not sure the message is really conveyed. If it’s about families, then it is missing an crucial element. Is it’s about the YOG ? it gives little or no info and it does not offer participation as an athlete, which then make me question the message of hopes and dreams. Curiously, the little girl wants to experience the feeling of hopes and dreams of others and the caption reads Live Our Dreams. So the message for me is Our Hopes And Dreams Are What You Should Be Dreaming Of, collectively as a society. Funny, I always picture Malaysian cities as being a very crowded place, with the hustle and bustle of life all around.

    By Deak on Jul 29, 2010

  25. Yes, I am also confused by this offering. What AM I supposed to be getting here? “The world will be watching us, so we need to turn a blind eye to the reality of our bleak existance to put on a good show.”? I’m not sure what to think.

    By ZeusKitty on Aug 1, 2010

  26. ZeusKitty, the world will be watching us anyway, no matter if we love or loathe it. And, believe me, if it’s true that love can have the final word in the end, loathe is still too much around…!

    What about the blind eye — better think of it as the great title to a great Wishbone Ash song. ..

    I don’t agree with Blue as being the color of Hope. No one knows what the color of Hope is. Sad to say, but everybody can only agree with the color of blood instead: Red. That’s probably why I think of tomato ketchup as real abomination!

    By Serge Zéni on Aug 1, 2010

  27. An interesting yarn… a little manipulative and contrived, but the little girl sure is cute! But that’s the point, I guess.

    By Boo on Oct 18, 2010

Post a Comment